A Wolf River Electric TV spot built around the line “Suns out, guns out.” Sunny, a high-energy character who stands in for the sun, finally gets to burn off his energy. When the sun is out, the solar panels make more power than the home uses, and the extra goes back to the electric company: sun’s out, money’s in. The spot invites viewers to switch to Wolf River Electric and make every day, rain or shine, a suns-out day.

How credit for extra power works depends on your utility. See net metering in Minnesota.