Privacy Policy

This policy explains how Wolf River Electric ("we," "us") collects, uses and shares personal information. It covers our website, forms, solar calculator, calls, texts and work with customers.

Information we collect

Information you give us

• Name, phone number, email, and home or project address.
• Your utility, utility bills, energy use, roof and property details, products you are interested in, and appointment preferences.
• Proposals, contracts, permits, utility applications, warranty registrations and service requests.
• Messages you send us. Calls may be recorded, and we tell you at the start of a recorded call.

Information we collect automatically

• IP address, device and browser type, pages viewed, links clicked, the site that referred you, and approximate location based on IP address.
• Cookies, pixels and ad click IDs. See Cookies and ads.
• Call tracking data. Some visitors see different phone numbers so we can tell which ad or page led to a call.

Information from others

• Utilities, permit offices and inspectors, about your project.
• Financing and lease partners, about an application you made.
• Manufacturers and monitoring platforms, about your equipment.

We do not collect precise location from your device or biometric information.

How we use information

• To answer questions, design systems, prepare quotes and schedule visits.
• To complete your project, including permits, utility interconnection, incentive applications, financing or lease applications, warranty registration, monitoring and service.
• To contact you by phone, text and email about your request or project, and about offers where you agreed or the law allows.
• To run, secure and improve our website, and to measure our ads.
• To prevent fraud, follow the law and protect our rights.

We do not use automated processing to make decisions about you that have legal or similarly significant effects.

Who we share information with

• Service providers that work for us, such as website hosting, customer and scheduling software, call center and texting platforms, design and engineering firms, and installation subcontractors. They may use it only to serve us.
• Financing and lease partners when you ask about financing or our prepaid lease, including Solaris Initiative.
• Utilities, permit offices, inspectors and incentive programs, as your project requires.
• Manufacturers and distributors, to register warranties and support your equipment.
• Advertising and analytics partners, such as Google, Meta and Microsoft, through cookies and pixels on our site. We may share a scrambled (hashed) email or phone number with ad platforms to measure ad results.
• Government agencies or others when the law requires it or to protect safety and rights.
• A buyer or successor if our business is sold or reorganized.

We do not sell personal information for money. We do not share your mobile number or text consent with anyone for their marketing.

Cookies and ads

We use cookies and similar tools to run our site, understand how it is used, and show and measure ads on other sites. Our cookie banner lets you choose which cookies to allow. You can change your choice any time through "Cookie Preferences" at the bottom of every page, or block cookies in your browser.

Targeted ads and your opt-out

Some state laws call our ad cookies "targeted advertising" and may treat them as a "sale." You can opt out any time by clicking "Your Privacy Choices" at the bottom of any page, or by turning on Global Privacy Control (GPC) in your browser. We treat a GPC signal as a request to opt out of targeted advertising and sales for that browser. If it conflicts with a choice you made before, we follow the signal.

Open your privacy choices

Your privacy rights

Depending on your state, you may have the right to:

• Confirm whether we process your personal data, and see it.
• Correct inaccurate data.
• Delete your data.
• Get a copy of data you gave us in a portable format.
• Opt out of targeted advertising, sales and profiling for significant decisions.

Minnesota residents may also ask for a list of the specific third parties we disclosed their data to, and may question the result of profiling used for a significant decision. We offer these rights to all customers, wherever they live. Some rights have legal exceptions, such as records we must keep for permits, warranties, taxes or contracts.

How to ask. Use our online request form, email contact@wolfriverelectric.com, or call (763) 229-6662. We verify your identity by matching information we already have. Opt-out requests do not need verification. An authorized agent may submit an opt-out for you.

We respond within 45 days. If we need more time, we may extend once by up to 45 days and will tell you why. Requests are free up to twice a year. We will not treat you differently for using your rights.

Appeals

If we deny your request, you can appeal. Reply to our decision or email contact@wolfriverelectric.com with "Privacy Appeal" in the subject line. We answer in writing within 45 days, and Minnesota and Colorado appeals may be extended by up to 60 days with notice. If you disagree with our answer, you may contact your attorney general: Minnesota, Iowa, Colorado.

How long we keep information

• Inquiries that do not become projects: 3 years after our last contact.
• Customer project, contract and warranty records: the warranty period plus 3 years.
• Call and text consent and opt-out records: 5 years after the last message.
• Call recordings: 12 months.
• Uploaded utility bills: kept with the inquiry or project record, not on our public website.

After that, we delete or de-identify it.

How we protect information

We use reasonable administrative, technical and physical safeguards and limit access to people who need it. No system is perfectly secure.

Children

Our site is for adults. We do not knowingly collect personal information from anyone under 16. If you think a child gave us information, contact us and we will delete it.

Calls and text messages

When you submit a form on our site, you agree that we may call and text the number you provide, including with automated technology and prerecorded messages, as described right above the submit button. Our SMS Terms apply. Reply STOP to stop texts, or ask us to stop calling, at any time. Consent is not a condition of purchase. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Business contacts

If you contact us for a business, such as a commercial customer, general contractor or vendor, we handle your information as described here, but state consumer privacy rights may not apply.

Changes

We may update this policy and will change the date above. If we make a material change to how we use data we already have, we will tell affected customers and ask for consent where required.

Contact us

Wolf River Electric, 100 Isanti Parkway NE, Isanti, MN 55040. (763) 229-6662. contact@wolfriverelectric.com.