As electric vehicles become more popular, businesses across the world are now able to take advantage of an exciting opportunity. Installing EV charging stations is a great way for you to stay ahead of the curve, not to mention that it is also a good way for you to cater to the needs of an increasing electric-driving population. If you want to find out more about this, then take a look below.
Attracting more Environmentally-Conscious Customers
The best thing about investing in EV chargers is that it helps you to draw in customers who drive electric vehicles. The number of EVs on the road is growing by the year, due to government incentives, stricter emissions regulations, and consumer demand. EV owners are often on the lookout for places to drive their cars, whether they are shopping, dining, or simply running errands. If your location offers EV charging, then you are likely to be able to target this demographic, which not only encourages increased spending but also longer visits as well.
The great thing about having EV charging stations is that it also allows you to stand out from the businesses that don’t. If you work in a highly competitive sector, like hospitality or retail, then small perks like this can easily influence your customers, and where they decide to shop. Offering sustainable amenities is also a good way for you to appeal to eco-conscious customers, as they are more likely to recommend your business to others. When you combine this with the fact that the number of charging stations in the US is set to hit $355.33 billion, it’s a smart move for companies to make.
EV Charging and your Team
A strong employer brand often includes offering modern amenities that reflect your company values while supporting your employees’ needs. As your workplace evolves, so do the expectations regarding your benefits. This includes your sustainable commuting options, showing how valuable it can be for you to invest in EV charging stations. So why do EV charging stations matter so much to employees? One of the main benefits they offer is that they can make your team’s commute easier. Companies that install EV chargers also demonstrate environmental responsibility, as well as innovation. By investing in them, you can improve your job satisfaction, and it can also support younger people who want to enter the workforce.
A lot of organizations are also integrating sustainability into their core mission. EV charging aligns well with CSR goals, and it helps to fulfil commitments while reducing your carbon footprint as a whole.
Landlords and Commercial Tenants
If you are a commercial landlord or a property manager, then EV charging stations can be a key selling point. Whether it is for your retail business, office tenant, or even residential renter, tenants do care about modern amenities. Sure, having high-speed internet is important, and fitness centers are great, but if you have EV charging, then this is just as desirable. It can help you attract high-quality tenants, and it can also result in higher occupancy rates. Buildings with EV charging stations often see faster lease-ups, and in some instances, you may find that you can command higher rent rates.
Future-Proofing your Property
EV adoption is expected to rise very sharply as the years go by. Installing charging stations now means that you can prepare for the future more than ever. You can avoid costly charges at a later date, and you can also enhance your green image, as well as your corporate responsibility. At the end of the day, sustainability is not a trend anymore. It’s imperative for your business. Investors, consumers, and even employees are all demanding that companies demonstrate their commitment to the environment, and if you can do this, you can future-proof your position in the greener, cleaner world we are trying to create.
EV Charging as a Way to Elevate Your Brand
EV charging stations act as a visible sign that your business is committed to clean and sustainable energy. It can also provide you with a tangible way to show your business is committed to clean energy. Promoting your EV charging capabilities is also a good way for you to boost your reputation, especially in the local media, as well as industry circles. Many regions also offer tax credits, grants, incentives, and more to businesses that show they are open to installing EV chargers, which is a great way for you to align with your community goals.
An Additional Source of Revenue
Businesses that invest in green infrastructure can often inspire others, especially within the local community. It can strengthen relationships, and it can also showcase your brand as being committed to the environment. Installing new EV charging stations isn’t just about setting a good example here, it’s also about generating a new source of revenue. Some businesses use EV charging stations to generate charging fees based on the amount of energy that the user is drawing. Collaborating with EV charging networks can also be a good way for you to provide revenue-sharing arrangements or for you to increase your general exposure to EV drivers via several apps.
Considering ROI
Even though upfront costs do exist, the return on your investment as a whole can make EV stations very attractive. It can help you with your brand value, and it can also help you generate more publicity. If you’re convinced by the benefits of having an EV charging station, then the first thing you need to do is assess your needs. When you do, you will then be able to choose the right chargers and plan electrical upgrades. Level 2 chargers are common for commercial sites, which is something that you should probably consider if you feel as though you are ready to take that next step.
Of course, using solar power is one of the best ways for you to take things to that next level, while ensuring your business is supporting the green energy movement to the fullest extent. If you want to find out more, call (763) 229-6662 today.
